Hi, I'm Rosemary Wheeler

I'm a product designer, a photographer, a traveler and an animal lover.

Hi, I’m Rosemary — I focus on making complex financial software feel clear, approachable, and even enjoyable to use. I love simplifying messy workflows so people can get their work done faster and with less frustration.

Over the years, I’ve worked on workflow-heavy, form-based enterprise products like ERP systems and internal business tools. I’ve shipped designs in tight 2–3 week sprints (sometimes in just a few days) and refined them quickly based on real feedback. Whether it’s improving legacy workflows, fixing pain points, or creating brand-new features, I’m happiest when I’m solving problems that make someone’s day a little easier.

I like to be hands-on, so you’ll often find me running user interviews or usability tests to make sure what I’m designing actually works in the real world.

My Recent Work

Lets Connect

Feel free to reach out or say hello! 🎨